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Industry
HR
Workflow AI
The challenge
Stuck at $18M for four straight quarters. Acquisition was steady, but churn and contraction were eating every gain.
Sitemark was adding 40-50 new customers per quarter, but churn and contraction were eating the gains. Their sales cycle had ballooned from 25 to 42 days as they moved upmarket without adjusting their process. Reps were chasing unqualified enterprise leads while existing customers had no structured path to expand.
The approach
Kora ran a full-funnel diagnostic in the first two weeks, then focused on three high-leverage initiatives.
We rebuilt their qualification framework after finding 60% of enterprise leads were a poor fit. The sales team refocused on prospects with a 3x higher close rate. We restructured customer success around expansion triggers and compressed the sales cycle by replacing the three-meeting discovery process with a live product audit on the first call.
“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”
Leila Richard
Founder & CEO
More cases.
Trusted by more than 50 companies, from ambitious startups to major enterprises.
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